You've built
something
extraordinary.
Help the world see
what you see.
Brand Engineering × Creative Intelligence
15 years. 100+ projects. One mission: turning complexity into clarity for technology leaders.
Trusted by technology leaders who need to be understood
The Gap
Where Innovation Gets Lost
You know what you've built. But does your market?
The distance between your technology and their understanding is where opportunity dies.
TECHNOLOGY
Humanity
"Innovation that can't connect stays invisible."
COMPLEXITY
Clarity
"Brilliance that can't be explained can't be bought."
DATA
Story
"Numbers that can't move people don't move markets."
STRATEGY
Action
"Plans without momentum are just documents."
VISION
Reality
"Ambition without execution is just dreaming."
CHAOS
Order
"Growth without structure eventually breaks."
I build the bridge.
The Work
Bridges Built
Strategic projects delivered at RedPeak for technology leaders across semiconductors, precision manufacturing, energy, healthcare, and emerging technologies.
TSMC
Transforming Sustainability Data into Strategic Narrative
Reframing ESG reporting as brand storytelling for the world's most valuable semiconductor company.
WINBRO
Precision Thermal Solutions
Leading thermal management innovation for advanced manufacturing.
CHROMA
Advancing Excellence
Behind every breakthrough in precision testing.
LOTUS PHARMA
Global Brand Unification
Aligning regional operations under one cohesive brand.
INNODISK
Architect Intelligence
From component vendor to AI ecosystem architect.
MEDIATEK
Edge AI Leadership
Positioning semiconductor innovation for global markets.
ADVANTECH
Hardware to Solutions
Redefining a global IoT leader's value proposition.
INVENTEC
Legacy to Emerging Tech
Transforming perception from ODM to innovation partner.
KIKAWA
Engineering Flow Intelligence
Precision water pump solutions for industrial applications.
SATORO
Democratizing Space Access
Making commercial space technology accessible and actionable.
AETINA
Edge ON. AI Beyond.
Empowering intelligent edge computing for next-gen applications.
iKALA
AI-Powered Marketing Intelligence
Transforming how brands connect with consumers through AI.
The Approach
"Renaissance masters didn't separate art from science. Neither do I."
DISCOVER
Immersion & Research
Understanding the full picture before forming a point of view.
- ●Market & Competitive Analysis
- ●Stakeholder Interviews
- ●Consumer Research & Segmentation
- ●Cultural & Trend Insights
- ●Brand Audit & Diagnostics
DEFINE
Strategy & Positioning
Synthesizing insights into clear strategic direction.
- ●Brand Positioning & Differentiation
- ●Brand Architecture & Portfolio
- ●Purpose, Vision & Values
- ●Value Proposition Development
- ●Brand Narrative & Story
DESIGN
Expression & System
Translating strategy into tangible brand assets.
- ●Naming & Nomenclature
- ●Visual Identity System
- ●Verbal Identity & Tone of Voice
- ●Messaging Framework
- ●Brand Guidelines
- ●Digital & Website Experience
DELIVER
Activation & Launch
From guidelines to market. Making strategy real.
- ●Go-to-Market Strategy
- ●Launch Planning & Execution
- ●Campaign Development
- ●Employer Branding
- ●Internal Engagement
- ●Training & Enablement
DISCOVER
Immersion & Research
Understanding the full picture before forming a point of view.
- ●Market & Competitive Analysis
- ●Stakeholder Interviews
- ●Consumer Research & Segmentation
- ●Cultural & Trend Insights
- ●Brand Audit & Diagnostics
DEFINE
Strategy & Positioning
Synthesizing insights into clear strategic direction.
- ●Brand Positioning & Differentiation
- ●Brand Architecture & Portfolio
- ●Purpose, Vision & Values
- ●Value Proposition Development
- ●Brand Narrative & Story
DESIGN
Expression & System
Translating strategy into tangible brand assets.
- ●Naming & Nomenclature
- ●Visual Identity System
- ●Verbal Identity & Tone of Voice
- ●Messaging Framework
- ●Brand Guidelines
- ●Digital & Website Experience
DELIVER
Activation & Launch
From guidelines to market. Making strategy real.
- ●Go-to-Market Strategy
- ●Launch Planning & Execution
- ●Campaign Development
- ●Employer Branding
- ●Internal Engagement
- ●Training & Enablement
Every project is different. This is the structure that adapts.
Have a challenge in mind?
About
The Builder Who Became a Strategist
I started in engineering — process engineering for nuclear power plants and EV infrastructure. I learned that the most sophisticated systems fail if people don't understand them.
That realization led me to brand strategy. For the past 15 years, I've helped technology companies bridge the gap between what they build and what the world understands.
Today, as Creative Intelligence Officer at RedPeak — part of the kyu Collective network — I lead strategic engagements for companies like TSMC, MediaTek, Innodisk, Advantech, and Chroma.
My approach combines an engineer's rigor with a strategist's intuition. Because the best brands aren't just designed. They're engineered.
Currently at RedPeak, part of kyu Collective
Beyond strategy: Handpan musician. Photographer. Lifelong learner.